That super-friendly customer service rep who just live-chatted you through a support request? Don’t freak out, but there’s a solid chance that the person on the other end of that discussion might not have been a real, live someone after all.
With chatbot technology changing the way that companies can interact with customers – particularly in a service context – businesses of all sizes and specializations are jumping on board the bot bandwagon.
Leading brands like Apple, Starbucks, Mastercard, and Spotify are now using chatbots to help consumers do everything from order food, to schedule rides, to receive personalized recommendations for nearly anything – all without human intervention.
And the demand for bots – from both business and consumers – is growing.Read More